![]() ![]() Today, Dia&Co stores around 300,000 assets in Canto, including brand and design assets, such as logos and fonts, both raw and retouched photography, e-commerce imagery, top-performing video ad campaigns and talent releases. ![]() Canto had everything we needed, even though it was significantly cheaper than the other options we were exploring,” says Grace. The creative team was really satisfied with the service that Canto provided and we didn’t feel like we had to sacrifice what we wanted for the price. “Canto was a happy medium between pricing and functionality. It wasn’t sustainable for us.”ĭia&Co evaluated DAM solutions and chose Canto for its rich functionality and affordable price point. “We would slow down the Internet for the entire staff by trying to use the internal server. We were shooting a terabyte of assets a quarter and had years and years’ worth of terabytes of assets that we were trying to store in hard drives, and we reached the point where we really needed a DAM,” says Grace.Īnd it wasn’t just a storage issue accessing their assets slowed down the entire company. “We were getting to a boiling point trying to store all of these assets as a growing startup. ![]() With each shoot resulting in anywhere from 150 to 10,000 raw photos, the creative team’s fast-paced and high volume work meant their asset library outgrew this piecemeal system in just a couple years. In the meantime, Dia&Co stored their assets in a combination of hard drives, Dropbox, Google Drive and an internal server. Having a digital asset management (DAM) solution in place was always on the roadmap for Dia&Co – Grace even recalls DAM being mentioned during her interview three years ago – but the early-stage startup couldn’t justify the financial investment at first. ![]()
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